Stop Being the Best-Kept Secret in Your Industry
Apply to be featured on UK Business IQ, a professionally produced business podcast interview designed to help experienced founders, experts and business owners communicate their expertise with clarity, credibility and authority.
UK Business IQ is a paid professional feature platform. Once published, your episode is prepared in a shareable format so it can be used as a long-term authority asset across your website, email, social media and sales conversations. There is no payment required to apply. If your application is approved, the standard Audio Podcast Feature is £147, with optional upgrades available where suitable. Full terms are provided before payment or recording is confirmed.
Hosted by Geoff Nicholson, Performance Strategist, speaker and experienced podcast host with over 10 years of podcasting experience and hundreds of expert interviews.
Review the available feature options below, then complete the application form. If your application is approved, we’ll confirm the most suitable package and next steps before any payment is taken.
Meet Your Host
Geoff Nicholson
Performance Strategist & Broadcaster
When you step into the UK Business IQ virtual studio, you’re not entering a casual podcast conversation.
You’re entering a professionally guided broadcast environment designed to position you at your best.
Broadcasting Experience
With over 10 years of podcasting and more than 200 expert interviews through the Success IQ archive, Geoff understands how to extract insight not just conversation.
He knows how to:
- Draw out your strongest stories
- Surface the thinking behind your decisions
- Keep the discussion focused and engaging
- Help you articulate your expertise with clarity
You won’t be left rambling.
You’ll be guided.
Strategic Depth
Beyond broadcasting, Geoff brings over 20 years of experience working with business leaders as a performance strategist.
He listens differently.
He challenges vague answers.
He sharpens positioning in real time.
He identifies the “IQ” that makes your business distinctive.
The result is a conversation that feels natural and lands with authority.
The Mission
To give the backbone of the British economy, business owners a platform that reflects the quality of their work.
No gimmicks.
No theatrics.
Just structured conversation and professional positioning.
Listen to the Latest Episode
Why I Created UK Business IQ
Most strong businesses aren’t struggling because they’re bad at what they do.
They’re struggling because not enough people truly understand the depth of their expertise.
Over the last 10 years, I’ve interviewed over 200 business owners, experts and thought leaders on my Success IQ podcast.
What I consistently saw was this:
The right conversation, structured properly, can transform how people see your business.
UK Business IQ is a focused platform dedicated to spotlighting strong UK founders and businesses who deserve to be seen and heard properly.
Before reviewing the feature options, it is worth understanding who UK Business IQ is designed for.
Who We Are Looking For
UK Business IQ is best suited to people who have genuine expertise, useful insight and a clear contribution to make to the UK business conversation.
- You may be a good fit if you:
- Have real experience in your field
- Work with business owners, leaders, teams or professional audiences
- Can share lessons, stories or practical insight
- Want to build authority without relying on hype
- Prefer a thoughtful conversation over a hard sales pitch
- Are ready to become more visible to the right people
This is not designed for guests who simply want a quick promotional slot, scripted advert or vanity interview.
Why Podcast Interviews Work
When structured properly, a single conversation can become a long-term business asset.
It can:
- Build credibility quickly
- Position you as the authority in your niche
- Support sales conversations
- Provide evergreen marketing content
- Differentiate yourself from competitors
Most business owners don’t dislike marketing.
They dislike constant, fragmented content creation.
This removes that pressure.
One focused, strategically guided interview can become a long-term authority asset: something you can share with prospects, add to your website, send in follow-up emails and use to help people understand your expertise before they ever speak to you.
How the Application Works
UK Business IQ is a curated business podcast platform. Every application is reviewed to make sure the guest, topic and business are the right fit for the audience.
01. Apply
Complete the application form and tell us about your business, your expertise and the topic you would like to explore.
06. Publish
Your episode is edited, hosted, distributed and prepared with a shareable episode link and, where suitable, an embeddable player or embed code so you can use it as a long-term authority asset.
05. Record
Join Geoff for a professionally guided remote interview designed to bring out your strongest insights, stories and expertise.
02. Review
We review your application for fit, editorial suitability and audience value.
03. Confirm
If approved, we confirm the most suitable feature option, production fee and next steps.
04. Prepare
You receive guidance before the interview so you know what to expect and can feel confident going into the conversation.
Standard Feature & Optional Upgrades
A focused 30-minute conversation that turns your thinking into a credible, long-term business asset.
A focused 30-minute conversation that turns your thinking into a credible, long-term business asset.
Standard Audio Podcast Feature
A professionally produced audio interview designed to help you explain your expertise clearly, credibly and confidently.
For experienced business owners and experts who want a professionally produced podcast interview that helps communicate their expertise clearly and credibly.
£147
- Professionally guided podcast interview
- Audio recording
- Editing and post-production
- Published UK Business IQ episode
- Hosting and distribution through UK Business IQ’s selected podcast platforms
- Dedicated episode page or shareable episode link
- Embeddable audio player or embed code, where available
- Personal sharing of the published episode in its official branded format
There is no payment required to apply. Upgrades are optional. Application comes first. Payment is only requested after approval and before recording is confirmed.
You may share the official published episode link, embed the official player where provided, and promote the episode in its original UK Business IQ branded format. This does not automatically grant permission to download, edit, cut, repackage, advertise or commercially repurpose the audio or video files. If you want to use the content more widely in campaigns, paid advertising, website videos, social media clips or other commercial marketing, the appropriate Video and Audio Repurposing Upgrade may be required.
Optional Upgrades
If your application is approved, you can choose optional upgrades where suitable to increase visibility, flexibility or commercial usage.
Video Recording & Feature Upgrade
Add a professionally recorded video version of your interview for greater visibility and presence. Video episodes may be hosted through YouTube, Vimeo or another suitable video platform so they can be shared, embedded and discovered online.
Extended Interview Time
Add more time for a deeper conversation, ideal if your story, framework or expertise needs more space.
Commercial Usage Rights
Add the appropriate Video and Audio Repurposing Upgrade if you want to edit, cut, extract, reuse or repurpose the audio or video content in your own marketing, campaigns, website videos, social media clips, paid advertising or sales assets.
Priority Production
Request a faster production timeline where availability allows.
What Happens After You Apply
Application Review
We review your application to make sure your business, topic and experience are a good fit for UK Business IQ.
Approval or Fit Call
If your application looks suitable, we may approve it directly or invite you to a short fit call.
Feature Confirmation
If approved, we confirm the standard Audio Podcast Feature, any suitable optional upgrades, the production fee and next steps.
Payment and Onboarding
Payment is completed before your recording is confirmed. You then receive your pre-interview guidance and preparation form.
Recording
You join Geoff for a guided remote interview designed to draw out your insight, expertise and story.
Production and Publication
Your episode is edited, hosted, distributed and prepared for you to share as a long-term authority asset.
Clear application.
Transparent terms.
Professional positioning.
Sharing, Embedding and Repurposing
Once your episode is published, you will receive a shareable episode link and, where suitable, an embeddable player or embed code that can be added to your website or shared with prospects, clients and partners.
Audio episodes are normally distributed through the UK Business IQ podcast platform and major podcast directories. Video episodes, where included, may be hosted through YouTube, Vimeo or another suitable video platform to support easy sharing, embedding and discoverability.
Sharing or embedding the official published episode is included where applicable. Downloading, editing, clipping, repackaging or using the audio/video files in wider commercial marketing may require the appropriate Video and Audio Repurposing Upgrade.
FAQ Section
UK Business IQ is a professionally produced business feature rather than an open free guest podcast.
The production fee covers the time and resources involved in preparing, recording, editing, hosting and publishing your episode professionally.
The standard Audio Podcast Feature is £147 if your application is approved and you choose to proceed. There is no payment required when submitting your application.
The aim is to provide a cost-effective way for experienced business owners and experts to communicate their expertise clearly without having to create, manage and distribute their own podcast platform.
No. The application is the first step.
We review your application to make sure your business, expertise and proposed topic are suitable for UK Business IQ.
There is no payment required to apply. If your application is approved, we will confirm the next step, including the standard Audio Podcast Feature, any suitable optional upgrades and payment before your recording is confirmed.
Not exactly.
Many podcasts invite guests primarily to create content that elevates the host and their audience. Guests contribute valuable insights, but the focus is usually on growing the host’s platform.
UK Business IQ takes a slightly different approach.
The conversation is designed to highlight the knowledge, expertise, and thinking behind your business, creating a professional authority asset that you can share with clients, prospects, and partners.
That’s excellent.
If you are regularly invited to appear on podcasts, you may already have strong visibility.
UK Business IQ is particularly valuable for professionals who want a structured way to capture and present their expertise clearly, whether or not they already appear on podcasts.
Even experienced guests often appreciate having a professionally produced interview they can share with clients, prospects, and partners to explain how they think and approach their work.
UK Business IQ is designed for business owners and professionals who want a simple way to share their knowledge and experience publicly.
This includes:
- founders and directors
- consultants and coaches
- agencies and professional service firms
- subject-matter experts
Both new and established businesses can benefit from clearly articulating their expertise.
There are several reasons.
One of the most important is that conversations are simply easier to listen to than presentations. Many business presentations rely heavily on slides or technical explanations, which can sometimes lead to what people jokingly call “death by PowerPoint”.
Human beings naturally connect with stories and discussions. As a civilisation, we have shared knowledge through conversation for centuries.
For professionals with technical expertise, presentations can sometimes overwhelm an audience with information. In a conversation, however, ideas unfold more naturally. The discussion can move in different directions, ebbing and flowing while still highlighting your knowledge, experience, and perspective.
This often makes the insights more engaging and easier for listeners to absorb.
It’s understandable that appearing on a podcast can sometimes feel exciting or even boost the ego. Many people enjoy being able to say they’ve been featured on a show.
However, UK Business IQ is not designed as a vanity service.
The purpose of the platform is to highlight the genuine expertise behind your business and help communicate that knowledge in a way that is useful to others.
With Geoff’s background in performance coaching and mindset work, he has seen how powerful it can be when business owners clearly articulate the thinking behind their work. When that clarity is shared publicly, it can support both the business's growth and the confidence of the person leading it.
For many guests, the interview becomes a way to give their business a stronger voice — helping the ideas, experience, and effort behind the company reach a wider audience.
Podcasting is simply one of the most effective ways to do that through conversation.
UK Business IQ maintains editorial standards to ensure the platform remains useful and credible for listeners.
In rare cases, an episode may not be published if the content does not meet those standards. This may include situations where the conversation becomes overly promotional, contains inaccurate information, or does not align with the educational nature of the platform.
The production fee covers the recording, preparation, and editing process rather than guaranteed publication.
In practice, this situation is very uncommon, as guests receive guidance before the recording and the conversation is carefully structured to highlight their expertise.
The interview is a guided conversation about your experience, insights, and the thinking behind your work.
Rather than delivering a presentation or sales message, the format allows your ideas to emerge naturally through discussion.
Many people find that a conversation is far easier to listen to and absorb than being talked at, which makes the insights more engaging for listeners.
That’s completely normal, and it’s not a disadvantage.
The recording is designed to feel more like a relaxed conversation with someone who is genuinely interested in your business and expertise. Geoff approaches the discussion with curiosity, guiding the conversation so that your ideas and experience come through naturally.
Before the recording, you’ll receive a simple outline of the conversation structure along with the types of questions we’ll explore. This helps you prepare your thoughts and feel comfortable with the flow of the discussion.
If you have any questions or concerns beforehand, you’re welcome to arrange a short call with Geoff. He’ll happily talk you through the process and help put your mind at ease.
We simply ask that you plan ahead and don’t leave requests for a call until the last moment, as a little preparation can make the whole experience far more relaxed and enjoyable.
Many guests use the interview as a simple way to explain their expertise.
You may also be provided with a shareable episode link and, where suitable, an embeddable player or embed code that can be added to your website. The exact player, appearance and functionality may depend on the platform used to host or distribute the episode.
Depending on the package selected, the interview can also support ongoing content such as:
- video clips
- audiograms
- blog articles
- social media posts
- content for a dedicated landing page
For many businesses, the conversation becomes a useful resource they can refer people to while they focus on serving clients and growing the business.
As part of the standard feature, you may share the official published episode link, embed the official player and promote the episode in its original branded format. If you want to edit, extract, cut, reformat, upload altered versions or use the content in paid advertising or wider commercial campaigns, the appropriate commercial usage licence or upgrade may be required.
Guests receive a professionally produced episode and supporting assets to share the conversation as part of their authority and marketing content.
This includes:
- A professionally edited podcast episode
- Publication across major podcast platforms
- A dedicated episode page or shareable episode link
- An embeddable player or embed code, where available, that can be added to your own website
- A full AI transcript of the conversation
- A personal promotion licence to share the published episode in its official branded format
The episode may also be promoted through UK Business IQ’s social channels and, where appropriate, through selected promotional partners.
Guests who select the video package receive a professionally produced video version of the interview, delivered through a suitable hosting or sharing method. Wider commercial reuse, editing, clipping or repurposing may require the appropriate Video and Audio Repurposing Upgrade.
Audio episodes are distributed across major podcast platforms, including Apple Podcasts and Spotify, through the UK Business IQ network.
Where a video version is included, it may be published or hosted through YouTube, Vimeo or another suitable video platform. The selected platform may vary depending on the package, format and intended use of the episode.
The recording itself usually takes 30–50 minutes, depending on the package selected.
Episodes are normally published within 8–12 weeks after recording to allow for production and scheduling.
UK Business IQ is designed as a professional remote broadcast platform rather than a physical studio production.
The interviews are recorded using high-quality remote recording technology, allowing guests to join from their own office or workspace. This format keeps the process simple, accessible, and focused entirely on the conversation.
If your goal is a full studio production with lighting, set design, and in-person filming, then UK Business IQ may not be the right platform for you.
The approach we use is intentionally stripped-back and professional because most business leaders are already comfortable with remote conversations. It allows expertise and ideas to take centre stage rather than production theatrics.
Geoff has spent more than a decade interviewing thought leaders, authors, and business owners from around the world using this format. It has proven to be both effective and efficient for sharing expertise and promoting businesses.
That’s a great question and it is worth getting a feel for Geoff’s interview style before applying or proceeding.
Geoff has spent more than 20 years working with people as a business owner, coach, trainer, therapist, and professional speaker. Conversation is very much part of his craft.
Over the past decade, he has interviewed more than 300 thought leaders and business owners, including more than 200 episodes on his previous podcast, Success IQ.
We always recommend listening to a few of those conversations to get a feel for his approach. His style is typically down-to-earth, relaxed, and naturally inquisitive, designed to help guests comfortably articulate their ideas.
If you have any questions before applying or proceeding, you’re welcome to arrange a short fit call with Geoff to make sure the platform is the right fit for you.
You absolutely can.
However, running a podcast is a bigger commitment than many people initially expect. It involves learning, recording, and editing tools, becoming comfortable hosting conversations, managing distribution platforms, and consistently creating content.
If you plan to run a solo show, you need to produce material regularly. If you plan to interview guests, building a steady pipeline of interesting conversations can also take considerable time and effort.
For many business owners, the challenge isn’t the idea of podcasting; it’s the time and consistency required to run a show while also growing their business.
UK Business IQ offers a simpler alternative: a professionally produced conversation that lets you share your expertise without managing the entire podcast production process yourself.
That said, if you are genuinely interested in launching your own podcast, Geoff has helped many professionals do exactly that and would be happy to point you in the right direction.
Yes. Once your episode is published, you will receive a shareable episode link and, where suitable, an embeddable player or embed code that can be added to your website.
For video episodes, this may be delivered through YouTube or another suitable video hosting platform. For audio episodes, this may be delivered through the podcast hosting platform.”
The player design, branding, privacy settings and functionality may vary depending on the platform used. The aim is to make it simple for you to share the interview with prospects, clients, partners and your wider audience.
UK Business IQ is designed as a visibility and authority platform, so most published episodes are intended to be shareable rather than private.
Where a video is hosted as unlisted, this usually means it does not appear publicly on the platform in the same way as a normal public video, but anyone with the link may still be able to view or reshare it depending on the hosting platform.
If you require a more controlled or private video hosting setup, this should be discussed before recording, as it may require a different hosting solution or additional upgrade.
We use suitable third-party hosting platforms because they make the episode easier to share, embed and access across different devices.
YouTube may be used where reach, discoverability and ease of sharing are important. Vimeo or another platform may be used where a cleaner or more controlled player is more suitable.
The platform used may depend on the package selected, the format of the episode and the most appropriate way to publish or share the content.
This Is Ideal If You
- Want increased visibility without compromising credibility
- Prefer structured conversation over constant posting
- Have genuine expertise and experience to share
- Want long-term marketing assets without ongoing pressure
- Value clarity, professionalism, and depth over noise
If you’re looking for hype, aggressive selling, or quick promotional wins, this won’t be the right fit.
If you want structured authority positioning, it may be.
Not Sure Whether This Is the Right Fit?
If you are interested in UK Business IQ but unsure whether your topic, business or goals are suitable, you can book a short 15-minute fit call with Geoff.
Important Before You Apply
To maintain the quality and integrity of the platform, a few important points:
- UK Business IQ is a paid professional feature platform
- The standard Audio Podcast Feature is £147 if approved
- There is no payment required to apply
- Applications are reviewed before approval
- Recording is confirmed only after payment and onboarding are complete
- Publication is subject to editorial standards
- UK Business IQ is an educational business podcast, not a sales pitch stage
- Standard release window is approximately 8–12 weeks from recording
- Commercial usage of audio/video content may require the appropriate licence or upgrade
- Full terms are included in the application process before you decide whether to proceed
- Published episodes may be hosted and distributed through selected third-party platforms
- Audio and video players, embed codes and sharing links may vary depending on the platform used
- Sharing or embedding the official published episode is different from downloading, editing or repurposing the content
Everything is clear before you commit.
One Conversation Can Become a Long-Term Authority Asset
If you are ready to stop being the best-kept secret and want to communicate your expertise with more clarity, credibility and confidence, apply to be featured on UK Business IQ.
There is no payment required to apply. If your application is approved, we will confirm the standard Audio Podcast Feature, any suitable optional upgrades and the next step before your recording is booked.