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Stop Being the Best-Kept Secret in Your Industry

Apply to be featured on UK Business IQ, a professionally produced business podcast interview that helps experienced founders, experts and business owners communicate their expertise with clarity, credibility and authority.

UK Business IQ gives credible UK business owners a platform that reflects the quality of their work. One focused, professionally guided conversation becomes a long-term authority asset you can share with prospects, add to your website and use in sales conversations long after the recording is done.

Hosted by Geoff Nicholson, performance strategist and experienced podcast host with over 10 years of podcasting and hundreds of expert interviews behind him.

APPLY TO BE FEATURED

BOOK A 15-MINUTE FIT CALL

Review the available feature options below, then complete the application form. If your application is approved, we’ll confirm the most suitable package and next steps before any payment is taken.

Watch The Feature

See The Conversation

A professionally guided interview designed to bring out the story, expertise and value behind the business.

Meet Your Host

Geoff Nicholson: Performance Strategist & Broadcaster

When you step into the UK Business IQ virtual studio, you are not entering a casual podcast conversation. You are entering a professionally guided broadcast environment designed to position you at your best.

Broadcasting Experience

Geoff has spent over ten years interviewing thought leaders, business owners and experts, with more than 200 published conversations through his Success IQ archive. That experience means he knows how to draw out your strongest stories, surface the thinking behind your decisions and keep the discussion focused and engaging. You will not be left rambling. You will be guided through a conversation that feels natural and lands with authority.

Strategic Depth

Beyond broadcasting, Geoff brings over 20 years of experience working with business leaders as a performance strategist. He listens differently to most interviewers. He challenges vague answers, sharpens positioning in real time and identifies the thinking that makes your business distinctive. The result is a conversation that gives your expertise a voice it deserves.

The Mission

The mission behind UK Business IQ is straightforward. The backbone of the British economy is its business owners, and too many of them are doing genuinely strong work that simply is not being seen or heard. This platform exists to change that, without gimmicks, without theatrics and without compromising on quality.

Latest Episode

Listen to UK Business IQ

Real conversations with UK business owners, founders, directors and experts who are ready to stop being the best kept secret.

Why I Created UK Business IQ

Geoff Nicholson: Performance Strategist & Broadcaster

Most strong businesses are not struggling because they are bad at what they do. They are struggling because not enough of the right people truly understand the depth of their expertise.

Over the past ten years, I have interviewed more than 200 business owners, experts and thought leaders through my Success IQ podcast. The same pattern kept appearing. The right conversation, properly structured and professionally presented, can genuinely transform how people perceive your business. Not because you have said something you have never said before, but because for the first time it has been captured clearly, produced properly and shared in a format that works.

UK Business IQ was built specifically to give credible UK founders and business owners a platform that reflects the quality of their work. If you have genuine expertise and a story worth hearing, this is where it belongs.

Before reviewing the feature options, it is worth understanding who UK Business IQ is designed for.

Who We Are Looking For

UK Business IQ is not an open-door podcast. Every application is reviewed to ensure the guest, the topic, and the business are the right fit for the audience.

The platform is best suited to people who have genuine expertise, useful insight and a clear contribution to make to the UK business conversation. That includes founders and directors, consultants, coaches and trainers, professional service providers, agency owners and subject matter experts across a wide range of industries and sectors.

If you have real experience in your field, work with business owners, leaders, or professional audiences, and can share lessons, stories, or practical insights that other business people would find genuinely valuable, you are likely the kind of person this platform was built for. The ideal guest wants to build authority without relying on hype and prefers a thoughtful, structured conversation over a hard sales pitch.

UK Business IQ is not designed for guests who want a quick promotional slot, a scripted advert or a vanity interview. If your primary goal is a fast boost to your follower count or a platform to read out your sales deck, this is not the right fit. If your goal is to communicate your expertise clearly to the right audience and create something you can use long after the episode is published, it very likely is.

The podcasting opportunity

546M

global listeners 2024

21M

UK adults monthly

7hrs

avg weekly listen time

81%

buyers check online first

Podcasts build trust faster than most formats

80% of listeners trust podcast hosts more than other media personalities. A genuine conversation builds rapport that a blog post simply cannot replicate.

Being heard positions you as the expert

72% of B2B buyers say thought leadership influences purchasing decisions. A professionally produced interview positions you as an authority before a prospect ever speaks to you.

Podcast listeners are deeply engaged

The average listener spends 7 hours per week with podcasts. That level of engagement is unmatched by social media or advertising. People choose to listen, and they listen in full.

Niche business audiences are highly valuable

A targeted audience of engaged professionals is worth significantly more than a large general one. Credibility comes from relevance, not reach alone.

more leads from content marketing versus paid advertising, at 62% less cost

One interview, multiple assets

A single 30-minute episode becomes a transcript, social clips, audiograms, a blog article, email content and a website authority piece.

Evergreen content that keeps working

Unlike a social post that disappears within hours, a podcast episode is discoverable for years through search, recommendations and platform algorithms.

Conversation is the most natural format

People absorb information more effectively through conversation than presentations. A guided interview lets your thinking come through naturally.

Sources: Edison Research · Ofcom Media Nations UK · Demand Gen Report · Content Marketing Institute · LinkedIn B2B Research · HubSpot State of Marketing. Statistics are indicative of broader industry trends.

Why Podcast Interviews Work

Most business owners do not dislike marketing. What they dislike is the relentless pressure of constant, fragmented content creation. Posting every day, keeping up with platforms, trying to stay visible while also running a business. It is exhausting, and for many people it produces content that feels thin and disconnected from the depth of what they actually know.

A single, well-structured interview works differently. One focused conversation, guided properly and produced professionally, can become a long-term authority asset that keeps working for you. You can share it with prospects before a sales call, add it to your website so new visitors immediately understand your expertise, include it in follow-up emails and use it to help people grasp the depth of your thinking before they ever speak to you directly.

It builds credibility quickly because conversation is a format people trust. Unlike a polished sales page or a carefully curated social feed, a genuine interview lets your thinking come through naturally. Listeners hear how you approach problems, how you talk about your work and what you genuinely believe. That kind of insight is difficult to fake and hard to forget.

For many guests, one episode becomes the single most useful piece of content their business has ever produced.

One Interview. Multiple Assets.

See how a professionally guided podcast feature can become more than just an episode.

Build Credibility Show people what you know before they speak to you. Create Content Turn one conversation into reusable marketing ideas. Support Sales Give prospects a better reason to trust you. Tell Your Story Explain who you are, what you do and why it matters.

Your interview could become:

1 professional podcast feature

1 credibility asset for your website

1 shareable authority link

A stronger first impression before calls

3 to 5 LinkedIn post ideas

5 quote snippets

Newsletter or email content

Optional clips with video upgrade

A useful follow-up asset

A trust-building conversation starter

A reason to reconnect with leads

Proof of your thinking and expertise

Your background and expertise explained

Your values and approach shared clearly

A human introduction to your business

A way to stop being the best kept secret

How the Application Works

UK Business IQ is a curated platform. Every application is reviewed to make sure the guest, the topic and the business are the right fit for the audience before anything is confirmed or any payment is requested.

The process is straightforward. You complete the application form and tell us about your business, your expertise and the topic you would like to explore. We review your application for fit, editorial suitability and audience value. If it looks like a good match, we will either approve it directly or invite you to a short fit call with Geoff to make sure everything is aligned.

Once approved, we confirm the most suitable feature option, the production fee and the next steps. Payment is completed before your recording is confirmed. You then receive a simple pre-interview guide so you know exactly what to expect and can go into the conversation feeling prepared and confident.

On the day of your recording, you join Geoff for a professionally guided remote interview designed to draw out your strongest insights, stories and expertise. Once recorded, your episode is edited, hosted, distributed across major podcast platforms and prepared with a shareable episode link so you can use it as a long-term authority asset from the moment it is published.

Standard Audio Podcast Feature

A professionally produced audio interview designed to help you explain your expertise clearly, credibly and confidently.

£ 147

One-time production fee · No payment required to apply

The core UK Business IQ experience. A professionally guided interview that helps you communicate your expertise clearly, credibly and confidently to a UK business audience.

Professionally guided podcast interview with Geoff

Full audio recording, editing and post-production

Publication across major podcast platforms through the UK Business IQ network

Dedicated episode page with a shareable episode link

Embeddable audio player where available

Personal promotion licence to share the published episode in its official branded format

Apply to be a featured guest

There is no payment required to apply. Upgrades are optional. Application comes first. Payment is only requested after approval and before recording is confirmed.

FAQ Section

UK Business IQ is a professionally produced business feature platform, not a free guest podcast. The fee covers everything involved in preparing, recording, editing, hosting and publishing your episode to a professional standard. The standard Audio Podcast Feature is £147 if your application is approved and you choose to proceed. There is no payment required when you apply. The aim is to give experienced business owners and experts a straightforward, cost-effective way to communicate their expertise clearly and professionally without having to build and manage their own podcast platform to do it.

No. The application is simply the first step. We review every application to make sure the business, the expertise and the proposed topic are the right fit for the UK Business IQ audience. There is no payment required to apply. If your application is approved we will confirm the package, any suitable upgrades and the next steps before any payment is requested or any recording is booked.

Not quite. Most podcasts invite guests primarily to create content that serves the host and grows their audience. Guests contribute real value, but the platform is built around the host. UK Business IQ works differently. The conversation is designed around you, your expertise, your story and the thinking behind your business. The result is a professional authority asset you own and can use with clients, prospects and partners long after the episode is published.

That is a good position to be in and it means you already understand the value of being heard. UK Business IQ is particularly useful for professionals who want a structured, professionally produced conversation they can point people to consistently, whether that is a prospect before a sales call, a new contact after an event or a potential partner doing their due diligence. Even people who appear on podcasts regularly often find that having one professionally produced episode built specifically around their expertise and business is worth more than a dozen general guest appearances.

UK Business IQ is designed for business owners, founders, directors, consultants, coaches, trainers, professional service providers and subject matter experts who have genuine experience to share and want a professional way to share it. Both established businesses and growing ones can benefit from being able to articulate their expertise clearly in a format that works hard for them over time.

Because conversations are simply easier to listen to. Presentations, particularly those built around slides or technical content, can overwhelm an audience with information. A conversation allows ideas to unfold naturally. It ebbs and flows. It lets your thinking come through in a way that feels human and credible rather than rehearsed and polished. People have been sharing knowledge and building trust through conversation for as long as business has existed. It works because it feels real, and real is what people respond to.

It is a fair question and worth answering directly. UK Business IQ is not built around ego or the novelty of being able to say you have been on a podcast. The platform exists because too many genuinely strong business owners are doing excellent work that simply is not being seen or heard by the right people. The interview is a practical tool designed to help you communicate your expertise clearly to an audience that is relevant to your business. If you are looking for a vanity feature, this probably is not the right fit. If you want something that actually works for your business, it might be exactly what you need.

UK Business IQ maintains editorial standards to make sure the platform remains genuinely useful and credible for listeners. In rare cases, an episode may not be published if the content is overly promotional, contains inaccurate information, or does not align with the platform's educational nature. The production fee covers the recording, preparation and editing process rather than guaranteed publication. In practice, this situation is very uncommon. Guests receive clear guidance before recording, and the conversation is carefully structured to bring out expertise rather than sales messages.

It is a guided conversation about your experience, your insights and the thinking behind your work. You are not delivering a presentation or reading from a script. Geoff leads the discussion with genuine curiosity, drawing out your strongest ideas and stories in a way that feels natural rather than forced. Most guests find it far more straightforward than they expected. The format is designed to let your expertise come through clearly without you having to perform.

That is completely normal and it is not a problem. The recording is designed to feel like a relaxed conversation with someone who is genuinely interested in your business. Before the recording you will receive a simple outline of the conversation structure and the kinds of questions we will explore, so you can prepare your thoughts and go in feeling comfortable. If you want to talk things through beforehand you are welcome to arrange a short call with Geoff. A little preparation makes the whole experience far more relaxed and the conversation far more valuable.

In a lot of ways. Most guests use it as a straightforward way to explain their expertise to people who do not yet know them well. You can share the episode link with prospects before a sales call, add the embeddable player to your website, include it in follow-up emails and use it as a reference point in proposals and pitches. Depending on the package you choose it can also support wider content including video clips, audiograms, blog articles and social media posts. For many businesses it becomes one of the most useful pieces of content they have ever produced.

You receive a professionally edited podcast episode, publication across major podcast platforms, a dedicated episode page with a shareable episode link, an embeddable audio player where available, a full transcript of the conversation and a personal promotion licence to share the published episode in its official branded format. The episode may also be promoted through UK Business IQ's social channels and selected promotional partners. Guests who choose the video package receive a professionally produced video version delivered through a suitable hosting platform. Wider commercial use, editing, clipping or repurposing requires the appropriate repurposing licence.

Audio episodes are distributed across major podcast platforms including Apple Podcasts and Spotify through the UK Business IQ network. Where a video version is included it may be published through YouTube, Vimeo or another suitable platform depending on the package and format selected

The recording itself usually takes between 30 and 50 minutes depending on the package selected. Episodes are normally published within 8 to 12 weeks of recording to allow for production and scheduling.

UK Business IQ is a professional remote broadcast platform rather than a physical studio setup. Interviews are recorded using high-quality remote recording technology so you can join from your own office or workspace. The format is intentionally straightforward because it keeps the focus entirely on the conversation rather than production logistics. Geoff has spent more than a decade interviewing business owners, thought leaders and experts this way and it consistently produces results that are both professional and easy to share.

The best way to get a feel for it is to listen to a few episodes. Geoff has spent over 20 years working with people as a business owner, coach, trainer and professional speaker, and conversation is very much part of his craft. His style is straightforward, relaxed and genuinely curious, designed to help guests articulate their ideas comfortably rather than perform for a microphone. If you want to talk things through before applying you are welcome to book a short fit call and get a feel for the approach before you commit to anything.

You absolutely can, and if that is the right move for your business, Geoff would be happy to point you in the right direction. Running a podcast well is a bigger commitment than most people expect, though. It involves getting comfortable with recording and editing tools, learning to host conversations consistently, managing distribution platforms and producing content regularly over a long period of time. For many business owners, the challenge is not the idea of podcasting; it is finding the time and consistency to do it properly while also running and growing a business. UK Business IQ offers a simpler alternative, one professionally produced conversation that lets you share your expertise without taking on the full weight of running a show yourself.

Yes. Once your episode is published you will receive a shareable episode link and, where suitable, an embeddable player or embed code you can add to your website. For video episodes this is typically delivered through YouTube or another suitable hosting platform. The aim is to make it as straightforward as possible for you to share the interview with prospects, clients, partners and your wider audience.

UK Business IQ is a visibility and authority platform so most published episodes are intended to be shareable rather than private. Where a video is hosted as unlisted it will not appear publicly on the platform in the usual way, but anyone with the link may still be able to view or reshare it depending on the hosting platform used. If you need a more controlled or private hosting setup this is worth discussing before your recording is confirmed as it may require a different solution.

Because they make the episode easier to share, embed and access across different devices and platforms. YouTube is used where reach, discoverability and ease of sharing matter most. Vimeo or another platform may be used where a cleaner or more controlled player is more appropriate. The platform selected will depend on the package, the format and the best way to make your episode work for you once it is published.

Not Sure Whether This Is the Right Fit?

If you are interested in UK Business IQ but want to talk it through before applying, you are welcome to book a short 15-minute call with Geoff. It is a straightforward conversation to make sure the platform, the topic and the timing are right for you.

Book a 15-minute fit call

Hashtag Events Special

One Conversation Can Change How Your Business Is Seen

You are already in the room. You are already doing the work. The question is whether the right people truly understand the depth of what you do and the value you bring.

This is your opportunity to change that, professionally, credibly and at a price that makes it a straightforward decision.

Full package details, optional upgrades and booking terms are shown before any payment is taken.

Book Your Interview — £97 Hashtag Rate