Using data to tell stories and build audiences
About Ben Worthen
Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear.
Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital.
Over the last two years, Message Lab has won 7 Content Marketing Awards and has been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank.
Connecting with Doug Brackmann
Episode Sponsors: Salesflare CRM
Salesflare is the perfect CRM for any small or medium-sized B2B business that wants to make more sales with less work. The CRM fills out itself, by synchronizing with your email, calendar, phone, social media, … and organizes all this data for you.
Its email integration is unrivalled. It’s instant, imports email signatures tracks your emails on opens and clicks (with linked website integration), and brings your CRM right in your inbox.
Start making sales simpler. Use Salesflare’s automation features and enjoy its simplicity.
Setting it up only takes minutes.
Finding out more about Geoff Nicholson and Success IQ
This could not be easier, in fact, why not join my FREE community on Facebook where we can discuss challenges, watch training and get involved with regular Q&A Sessions. If you are ready to take things to the next level you can arrange a call with me to discuss coaching support, no matter where you are in the world I can arrange a bespoke support package for you. If you have any questions or would like a shout out on the show then please email firstname.lastname@example.org I am always happy to assist you to create a positive impact in your life.
Fill in the audience survey to help make the show even better.