182- Meridith Kallaher: Digital Advertising Expert 

 January 5, 2022

By  Geoff

Your Digital Strategy

About Meredith Kallaher

A self-professed podcast addict when she heard Rick Mulready, of The Art of Paid Traffic, say “Facebook ads are simple. They are all about the numbers,” everything for Meredith Kallaher just clicked.

An A-Ha moment, maybe?

Her CPA and 6 years with PricewaterhouseCoopers combined with her social media marketing expertise has uniquely prepared Meredith to help businesses execute and implement successful social media advertising campaigns. “I love numbers,” Meredith thought as Rick explained that successful ad strategies required Managers to understand the lifetime value of a customer for a business, compare that to the related acquisition cost by evaluating target audience sizes, cost per lead, return on ad spend, and click-through rate percentages.

“EASY” said all the creative CPA’s in the room!

Connecting with Meredith Kallaher

If you would like to find out more about Jean, then you can visit her website where you will find his social media information and, of course, you can find his on LinkedIn.

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Finding out more about Geoff Nicholson and Success IQ

This could not be easier, in fact, why not join my FREE community on Facebook where we can discuss challenges, watch training and get involved with regular Q&A Sessions. If you are ready to take things to the next level you can arrange a call with me to discuss coaching support, no matter where you are in the world I can arrange a bespoke support package for you. If you have any questions or would like a shout out on the show then please email info@geoffnicholson.co.uk I am always happy to assist you to create a positive impact in your life.

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Resources mentioned

  • Malcolm X Autobiography
  • Slack
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