175 – Guy Bauer: Founder of Umault

Guy Bauer on the Success IQ Podcast

Death of Corporate Videos

About Guy Bauer

Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio.

Umault is a play on umlaut, the diacritical mark (you know, those German two dots loved by heavy metal bands). The umlaut draws attention to what would otherwise be overlooked, and isn’t that the point of great marketing?

Umault’s goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from conception to scripting through to delivery of the final videos. When he isn’t helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan.

Connecting with Guy Bauer

If you would like to find out more about Guy, then you can visit his website where you will find his social media information and, of course, you can find her on LinkedIn. Don’t forget, if you are looking for some of the examples we discussed during this episode, visit Guys website

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Finding out more about Geoff Nicholson and Success IQ

This could not be easier, in fact, why not join my FREE community on Facebook where we can discuss challenges, watch training and get involved with regular Q&A Sessions. If you are ready to take things to the next level you can arrange a call with me to discuss coaching support, no matter where you are in the world I can arrange a bespoke support package for you. If you have any questions or would like a shout out on the show then please email info@geoffnicholson.co.uk I am always happy to assist you to create a positive impact in your life.

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Resources mentioned

  • How to win friends and influence people - Dale Carnegie
  • Think and Grow Rich - Napoleon Hill
  • Scribd.com
  • Libby - Libary Books Apps

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