141 – Andrea Fryrear: Agile Marketing Expert

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Optimise the way your Marketing team works

Ah, marketing. When it’s good, it’s “singing, dancing, kittens, and rainbows” good. When it’s bad, it’s mind-numbingly, soul-crushingly bad.

An early convert to the ways of Agile marketing, Andrea Fryrear knows that Agile teams do better work in less time with less stress, and she loves nothing more than seeing a team evolve from chaos to high performance. Agile marketing represents a huge shift in how marketers have historically managed their work -- and, like any change, this shift isn’t easy. Through education, training, and coaching, Andrea and her team at AgileSherpas work to make this shift easier, guiding marketers along the path towards greater agility while always on the lookout for new and better routes. In June 2020, Andrea will be hosting the first-ever Marketing Agility Summit to provide a hands-on experience to energize marketers to take their agility to the next level.

In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly as an international speaker on all things Agile marketing. Andrea is a content marketer by trade and functions best when she’s writing regularly.

Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and charts a course to a more agile future for the profession. When she’s not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home training for triathlons and playing volleyball.

Important News

I have joined forces with a group of empowering and inspiring business and thought leaders and created the Success IQ Summit it's a fantastic resource for your personal and skills development. Join me and 7 other experts presenting over 10 hours of great content in a range of topics including Mindset, Sales, Video, Branding, Resilience, Productivity and so much more. We go live during the month of May tickets start from ONLY £5. I have also set up an ALL ACCESS PASS for those who don't want to miss a single thing. Click on the banner at the right of your screen or above to see the latest offers.

Useful Resources:

  • Book - Personal Kanban
  • App - Trello

Connecting with Andrea Fryrear

If you would like to find out more about Andrea and AgileSherpas then you can visit www.agilesherpas.com

Finding out more about Geoff Nicholson and Success IQ

This could not be easier, in fact, why not join my FREE community on Facebook where we can discuss challenges, watch training and get involved with regular Q&A Sessions. If you are ready to take things to the next level you can arrange a call with me to discuss coaching support, no matter where you are in the world I can arrange a bespoke support package for you. If you have any questions or would like a shout out on the show then please email info@geoffnicholson.co.uk I am always happy to assist you to create a positive impact in your life.

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